Curriculum
Vitae

The following is a reader’s digest version of my CV, covering most of the highlights.

Professor, Department of Advertising + Public Relations, Michigan State University (2011-present)
Chair, Department of Advertising + Public Relations, Michigan State University (2011-2017)
Professor, Department of Advertising, University of Texas (1998-2010)
Chair, Department of Advertising, University of Texas (1998-2002)
Graduate Adviser, Department of Advertising, University of Texas (1993-1998)
Associate Professor, Department of Advertising, University of Texas (1993-1998)
Assistant Professor, Department of Advertising, University of Texas (1988-1993)

Education

Ph.D (U. Wisconsin, 1988), J.D. (Indiana U., 1981), B.S. (Rochester Institute of Technology, 1977)

Select Publications – Books
• Richards, J. I. (2022). A History of Advertising: The First 300,000 Years. Lanham, MD: Rowman & Littlefield.
• Richards, J. I., and B. I. Ross (2014). Advertising Education Around the World. Pittsboro, NC: American Academy
of Advertising.
• Foote, E. [Richards, J. I., and B. I. Ross, eds.] (2014). The Lost Diary of a Real Mad Man: Tales of Advertising &
Mental Health. Pittsboro, NC: American Academy of Advertising.
• Richards, J. I. (1990). Deceptive Advertising: Behavioral Study of a Legal Concept. Hillsdale, N.J.: Lawrence
Erlbaum Associates.

Select Publications – Journal Articles
• Kerr, G., & J. Richards (2020). Redefining Advertising in Research and Practice. International Journal of Advertising, DOI: 10.1080/02650487.2020.1769407.
• Jiang, M., B. A. McKay, J. I. Richards, & W. S. Snyder (2017). Now You See Me, But You Don’t Know: Consumer Processing of Native Advertisements in Online News Sites. Journal of Interactive Advertising.
• Alhabash, S., A.R. McAlister, W. Kim, C. Lou, C. Cunningham, E. T. Quilliam, & J. I. Richards (2016). Saw it on Facebook, drank it at the bar!: Effects of exposure to Facebook alcohol ads on alcohol consumption. Journal of Interactive Advertising, 44-58.
• Alhabash, S., A. R. McAlister, E. T. Quilliam, C. Lou, & J. I. Richards (2015). Alcohol’s getting a bit more social: When alcohol marketing messages on Facebook increase young adults’ intentions to imbibe. Mass Communication and Society, May, 18(3), 350-375.
• Alhabash, S., A. R. McAlister, A. Hagerstrom, E. T. Quilliam, N. J. Rifon, & J. I. Richards (2013). Between “Likes” and “Shares”: Effects of Emotional Appeal and Virality on the Persuasiveness of Anti-Cyberbullying Messages on Facebook. Cyberpsychology, Behavior, and Social Networking, 16(3), 175-182.
• Richards, J. I. (2009). Common Fallacies in Law-Related Consumer Research. The Journal of Consumer Affairs, 43(1), 174-180.
• Fortunato, J., & J. I. Richards (2007). Reconciling Sports Sponsorship Exclusivity with Antitrust Law. Texas Review of Entertainment & Sports Law, 8(1), 33-48.
• Galloway, C. S., H. J. Rotfeld, & J. I. Richards (2005). Holding Media Responsible for Deceptive Weight-loss Advertising. West Virginia Law Review, 107(2), 353-384.
• Richards, J. I., and C. M. Curran (2002). Oracles on “Advertising”: Searching for a Definition. Journal of Advertising, Summer, 31(2), 63-77.
• Curran, C. M., & J. I. Richards (2000). Read Homer Simpson’s Lips: “Don’t Do Drugs!” Journal of Consumer Marketing, 17(4 & 5), 287-289.
• Curran, C. M., & J. I. Richards (2000). The Regulation of Children’s Advertising in the US. International Journal of Advertising & Marketing to Children, 2(2), 139-154.
• Richards, J. I., E. Wartella, C. Morton, & L. Thompson (1998). The Growing Commercialization of Schools: Issues and Practices. THE ANNALS of The American Academy of Political and Social Science, 557, 148-163.
• Richards, J. I. (1997). Legal Potholes on the Information Superhighway. Journal of Public Policy and Marketing, 16 (2), 319-326.
• Richards, J. I. (1997). Is 44 Liquormart a Turning Point? Journal of Public Policy and Marketing, 16 (1), 156-162. • Richards, J. I. (1996). Politicizing Cigarette Advertising. Catholic University Law Review, 45(4), 1147-1212.
• Richards, J. I., & J. H. Murphy (1996). Economic Censorship and Free Speech: The Circle of Communication
Between Advertisers, Media and Consumers. Journal of Current Issues & Research in Advertising, 18(1), 21-34. • Preston, I. L., & J. I. Richards (1993). A Role for Consumer Belief in FTC and Lanham Act Deceptive Advertising Cases. American Business Law Journal, 31(1), 1-29.
• Richards, J. I., & I. L. Preston (1992). Proving and Disproving Materiality of Deceptive Advertising Claims.
Journal of Public Policy and Marketing, 11(2), 45-56.
• Murphy, J. H., & J. I. Richards (1992). An Investigation of the Effects of Disclosure Statements in Rental Car Commercials. The Journal of Consumer Affairs, 26 (2): 351-376.
• Richards, J. I., & R. B. Easter (1992). Televising Executions: The High-Tech Alternative to Public Hangings. U.C.L.A. Law Review, 40(2): 381-421.
• Richards, J. I. (1991). FTC or NAAG: Who Will Win the Territorial Battle? Journal of Public Policy and Marketing, 10 (1), 118-132.
• Richards, J. I. (1990). A “New and Improved” View of Puffery. Journal of Public Policy and Marketing, 9, 73-84.
• Preston, I. L., & J. I. Richards (1988). Consumer Miscomprehension and Deceptive Advertising: A Response to
Professor Craswell. Boston University Law Review, 68, 431-38.
• Richards, J. I. (1987). Clearing the Air About Cigarettes: Will Advertisers’ Rights Go Up in Smoke? Pacific Law
Journal, 19, 1-70.
• Richards, J. I., & I. L. Preston (1987). Quantitative Research: A Dispute Resolution Process for FTC Advertising
Regulation. Oklahoma Law Review, 40, 593-619.
• Preston, I. L., & J. I. Richards (1986). Consumer Miscomprehension as a Challenge to FTC Prosecutions of
Deceptive Advertising. John Marshall Law Review, 19, 605-35.
• Richards, J. I., & R. Zakia (1981). Pictures: An Advertiser’s Expressway Through FTC Regulation. Georgia Law Review, 16, 77-134.

Select Publications – Book Chapters
• Richards, J. I. (2016). Puffing the Claim. In Duffy, M., and Thorson, E. (eds.), Persuasion Ethics Today. New York, NY: Routledge, 135-147.
• Richards, Jef I., Anastasia M. Kononova, Kristen Lynch, and Esther Thorson (2017). Toward an Open Source ROI Model for Preprint Newspaper Advertising: A Study Report for the News Media Alliance. Published by the News Media Alliance, Washington, DC.
• Fernandez, L., and J. I. Richards (2014). Violence, Advertising, and Commercial Speech. In Rifon, N. J., M. B. Royne, and L. Carlson (eds.), Advertising and Violence: Concepts and Perspectives. Armonk, NY: M. E. Sharpe, 237-254.
• Richards, J. I. (2012). Theory and Law. In Rodgers, S., and E. Thorson (eds.), Advertising Theory. New York, NY: Routledge, 480-490.
• Richards, J. I. (2008). Shhhh, That’s Private: How Advertisers Today Can Leave You Feeling Exposed. In Tom Reichert (ed.), Issues in American Advertising: Media, Society, and a Changing World. Chicago, IL: The Copy Workshop, 29-40.
• Richards, J. I. (2006). Vice Products and Commercial Speech. In Paul Finkelman (ed.), Encyclopedia of American Civil Liberties, New York, NY: Routledge (Taylor & Francis Group).

Grants
• Richards, Jef I., Anastasia Kononova & Hairong Li (2016), “Return on Investment for Preprint in the Newspaper Industry,” Newspaper Association of America.  Value: $100,000.
• Richards, Jef I., Saleem Alhabash, Elizabeth Taylor Quilliam & Anna R. McAlister (2015), “Psycho Physiological Responses to Alcohol Marketing on Social Media (PRAMS) among Underage Minors: Policy Implications.”  Michigan Applied Public Policy Research Grant, from the Institute for Public Policy and Social Research, Michigan State University.  Value: $20,000.
• Schleuder, Joan S., and Richards, Jef I. (1990),  “Cognitive Responses to Alcohol Labeling,” one year research grant from the National Institute on Alcohol Abuse and Alcoholism (NIAAA), of the United States Department of Health and Human Services.  Grant Number:  1 R01 AA08544-01 Value:  $106,805.00.


Awards
• Recipient, “Billy I. Ross Advertising Education Award,” American Academy of Advertising, 2019.
• Inaugural Inductee, Rowan University Advertising Hall of Fame, 2015.
• Judge’s Choice ADDY Award (with  Henry Brimmer, Therese Brimmer, Grant Guimond, Daniel Hamburg, Bob Gould, Andrew Dennis, John Whiting, Frank Sanborn, Tom Palazzolo, H&H Welding & Brandon Alman), 2015.
• Gold ADDY Award (with Henry Brimmer, Grant Guimond & Daniel Hamburg), 2015.
• Gold ADDY Award (with Paula Storrer & Saleem Alhabash), 2015.
• Gold ADDY Award (with Henry Brimmer & Matias Brimmer), 2014.
• Recipient, “Fellow Award,” American Academy of Advertising, 2012.
• Recipient, “Ivan L. Preston Outstanding Contribution to Research Award,” American Academy of Advertising, 2010. 


Other
• Photographer, Indianapolis 500 Mile Race & other races, Indianapolis Star newspaper (2022), United Press International (1974-1993 & 2018-2019), & Indianapolis Motor Speedway Corporation (1994-2017).
• Attorney, Indiana Dept. of Natural Resources (1982-1984).
• Interpreter for the Deaf, National Technical Institute for the Deaf (1974-1977).